Objective: The course aims at developing the communication skills of students – both written communication and oral communication. The students will also be taught how to analyze cases and prepare case reports.
UNIT – I
An introduction to business communication; elements of the communication models, types of communication, barriers to communication; an introduction to the case method – steps in case
analysis; principles of written communication; business letters – their basic qualities, opening and closing paragraphs, mechanics of letter writing, specific types of letters – routine letters,
bad news letters, persuasive letters, sales letters, collection letters, job applications letters; internal communication through memos, minutes and notices.
UNIT – II
Principles of oral communication; speeches: speech of introduction, of thanks, occasional speeches, theme speech; mastering the art of giving interviews in the following – selection or placement interview, appraisal interview, exit interview; group communication – meetings and group discussions; report writing; principles of effective presentations including use of audio-visual media; business and social etiquette.
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